PSYCHOLINGUISTIC ANALYSIS OF ADVERTISEMENTS IN ENGLISH MASS MEDIA
Keywords:
Psycholinguistics, Advertising, Mass Media, English Language, Language Processing, Consumer BehaviorAbstract
Advertising in English mass media leverages the power of language to influence consumer behavior and product perception. This study explores the interplay between psychology and linguistics in advertisements, employing a psycholinguistic approach. We analyze the language used in advertisements, focusing on vocabulary choices, syntactic structures, and discourse features to uncover the underlying psychological mechanisms that shape consumer responses.
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